Titles, Categories & Tags
This guideline ensures consistent content quality, strong SEO performance, and better user experience across the platform.
1. Title Guidelines
Core Principles
- Put key information at the beginning: subject + event + highlight
- Include 1–2 core keywords (e.g., AgriTech, Funding Opportunity)
- Keep titles 50–60 characters (8–12 words)
- Avoid vague phrases like “Important Update” or “Great Opportunity”
Ready-to-Use Templates
- Funding / Accelerator[Program]: [Highlight] for [Audience]Example: FINCA Ventures Prize Competition: Up to $100,000 for African AgriTech Startups
- Partnership / News[A] Partners with [B] to [Action] in [Region]Example: Ekose Holdings Partners with FasterCapital to Improve Digital Healthcare
- Roundups[Topic] for [Audience]Example: Open Funding Opportunities for African Businesses
2. Category Guidelines
Rules
- Use 1 primary category only
- Add max 2 secondary categories
- Only use existing categories; do not create new ones
Recommended Categories
| Content Type | Primary Category | Optional Categories |
| AgriTech / FoodTech | AgriTech | Clean Energy |
| FinTech / Finance | FinTech | Business Support |
| Education / Training | Education | Business Support |
| General funding / support | Business Support | Related sector |
| Clean Energy / Climate | Clean Energy | AgriTech |
Not Allowed
❌Leaving posts in Uncategorized
❌Selecting too many irrelevant categories
❌Creating unapproved new categories
3. Tag Guidelines
Rules
- Use 5–10 tags per post
- Tags must cover 3 layers:
- Program / Organization name
- Sector / Region
- Opportunity type / highlight
- Keep spelling consistent (e.g., FasterCapital, not Faster Capital)
- Avoid overly broad terms like “Africa”
Example Tags
Kaorg Academy, FasterCapital, EquityPilot program, Christian education, VR education
4. SEO Purpose
- Titles: Improve search ranking and click-through rate
- Categories: Help users and search engines navigate content
- Tags: Connect related posts and boost internal SEO
5. Pre-Publishing Checklist
✅ Title includes keywords and proper length
✅ 1 primary category + max 2 secondary categories
✅ 5–10 tags covering org, sector, and opportunity type
✅ Tags are consistent with existing posts
✅ No posts in Uncategorized
